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Top comments of the week June 20-24

Inman.com is the place where real estate and technology collide — along with a bold mix of voices. Here are our top insights from readers this week. Pamela Mehl · Commented on How to convert noncommittal clients and cure commission woes | Inman Behavioral science has already proven that homebuying decisions are emotionally based, not Excel […]

Gail Stark: Introduce yourself to everyone and attend everything

  Gail Stark is a senior sales associate for Climb Real Estate. What was your first sale? What about it made you confident that real estate was for you? I booked reservation appointments for all 88 lofts at 601 Fourth Street, effectively selling out the building in 45 minutes. Those were my first 88 sales. Naturally, […]

Community spotlight: Olmos Park

E. Olmos Drive in Olmos Park, San Antonio/Google Maps Just seven miles north of Downtown San Antonio sits Olmos Park, a middle-class neighborhood favored by San Antonio residents. With a median household income of $111,359 per year, according to the U.S. Census Bureau, Olmos Park is a prime opportunity for successful young professionals and families […]

Real estate office of the day: @properties Bucktown office

Bucktown has become a trendy neighborhood in the Wicker Park area over the last few years, and some of that can be attributed to the transactions done by the @properties Bucktown office. Located near one of the city’s retail hotspots, Damen Avenue, @properties Bucktown has worked hard to spread love around the neighborhood — something […]

Real estate office of the day: @properties Northbrook office

Just because you know a place won’t be home forever doesn’t mean you can’t make it comfortable. Look at the @properties Northbrook office, which the real estate agency opened in January to service the  suburban Northbrook area while waiting for its permanent headquarters to open. We’re guessing the neighborhood knows how the agency feels about the […]

Mortgage Loan Trading platform surpasses $1 billion in loans

Late last year, the mortage trading platform Resitrader was introduced as a simple and effective way for secondary marketing professionals to manage mortgage trading. The platform bills itself as intuitive and easy to navigate and connect all aspects of the trading process– and it seems to be working. The Calabasas-based company announced June 15 that $1 […]

Realogy FWD Innovation Summit: Taking the pulse of the startup community

The 2016 Realogy FWD Innovation Summit has always been tech-centric, and many of the companies at the event this year are rushing to figure out ways to use technologies that help people communicate more seamlessly and efficiently. Like most people these days, real estate agents and their clients are so busy that there seems to be […]

Chicago: young, wild and cheap

Wicker Park/Flickr user ruffin_ready This is a contributing article from Trulia Looking for a locale after college? Head to the Midwest, where Chicago ranks as the eighth best city for recent grads looking for jobs and housing, according to Trulia. Not only is Chicago affordable for fresh diploma-toting millennials, the area also has a large new graduate […]

Trulia throws down ad campaign with mad skills — featuring, wait, MC Hammer?

Trulia’s new marketing campaign, “Hammerfy Your Home,” is a way for buyers, renters and window shoppers to let loose during the homebuying and selling processes — or partake in some retro hip-hop jamming just for funsies. Consumers can visit the campaign’s well-illustrated and easy-to-use microsite and answer six simple questions — hard questions like your […]

Bank of America’s online loan navigator brings applicants out of the dark

Whether it’s for a phone call about a job offer, the doctor’s update on a medical condition or the news deciding the fate of your dream house, waiting is the most despised stage of any major life event. Bank of America’s latest approach to combine “high-touch” and “high-tech” for a better consumer experience at least allays […]

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