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The Real Word: Is tech the lead gen differentiator?

Watch Byron Lazine and Nicole White give a real estate agent’s perspective on industry-related topics. This week: why technology is never the solution.  Source: click here

What you need to know about platforms — and why they matter

Keller Williams Director of Innovation Adi Pavlovic spoke Thursday at Inman Connect, explaining what a platform is and why it matters for real estate pros. Source: click here

Quicken Loans siblings drop rocket from brand logos

Quicken Loans is dropping the familiar rocket out of its logo for its portfolio of online mortgage and home search brands.  Source: click here

Agents need to consider their vendors’ data protections

As agents move their work online and market themselves as digital service providers, they need to consider what happens to the data they share. Source: click here

8 steps for crafting a solid real estate marketing plan

As a real estate agent, how you sell yourself often directly translates into how many homes you sell. Here are ICNY speakers’ top tips on how agents can upgrade their marketing game. Source: click here

Inman Connect New York: Ambassador Video Recap

Inman Connect New York is a week-long event bringing together more than 4,000 top-producing agents and brokers, CEOs of leading real estate franchises, MLS and association leaders, tech entrepreneurs and marketing executives, to network, make deals and explore the newest technology. It’s where the industry comes to learn about, embrace and leverage the change that […]

How to keep business humming — even during a market shift

Instead of fearing a changing landscape, experts say agents and brokers can find success during a shift by following these three steps. Source: click here

Sotheby’s International Realty snags 40-year Pacific Union vet

Sotheby’s International Realty has nabbed 40-year luxury real estate veteran and former Pacific Union International senior broker Steve Gothelf. Gothelf joined the brokerage’s 136-agent San Francisco office, five months after Compass announced its Pacific Union. Gothelf has closed more than $1 billion in sales and was the broker behind the $4.15 million sale of the “Mrs. Doubtfire” […]

Compass CEO calls for national multiple listing service

Sometime in the future, the real estate industry will whittle itself to just four brokerage models, said Robert Reffkin, CEO of Compass. Source: click here

10 tips to help your biz in 2019

There are plenty of ways technology can augment your business as a real estate agent. Wendy Forsythe, the chief operating officer of HomeSmart Real Estate, and Katie Ragusa, the vice president of product for TRIBUS, highlighted 10 tech trends for agents at Inman Connect in New York on Tuesday. Source: click here

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